Fashion brands

12 fashion brands to buy

In the middle of holiday shopping? You may have won some deals for Black Friday before, but have you made room for a few Small Business Saturday finds? This day is all about showing your support for emerging brands that may not have as much marketing reach and spend as big box retailers, but are definitely worth your attention (and your money). Not everyone can splurge on expensive ads and ad campaigns, but hey, these little brands always have a lot gift items to discover.

When you shop with small businesses, you often have a much clearer picture of where your money is going and who it is supporting. You can have peace of mind knowing that you are helping an individual entrepreneur or a small team achieve their business goals, while also getting quality products for everyone on your list. It’s the ultimate win-win, especially during the hectic holiday shopping season.

Having a direct impact on the brand you buy from is just one of the benefits of participating in Small Business Saturday. It is also a great way to shine the spotlight on the brands belonging to BIPOC which do not always receive the congratulations of the big brands. Plus, when you shop small, you usually get more insight into the supply chain for the item you’re buying. And more transparency is always a good thing when spending your hard earned money.

To get started on your hunt, scroll down for 12 Small Businesses You Can Support Today, Every Day.

We only include products that have been independently selected by the Bustle editorial team. However, we may receive a portion of the sales if you purchase a product through a link in this article.


Get to know the Thailand-based jewelry brand that all your favorite girls adore, from Bella Hadid to Hailey Bieber. This classic locket necklace is a must have and you have the option of engraving it for a personalized touch.

B. Branded

If you have someone in your group of friends who obsessively watches TikTok nail art videos, they will love this press nail brand with super chic designs. Matte black and mixed metallics are a real splash, but the small Black-owned company has a variety of styles from matte neutrals to embellished reds for the holidays.

Fairly connected

Founded by Lara eurdolian, this brand of accessories owned by women has fans like Sarah Jessica Parker. Indeed, a chain has appeared in Carrie’s AirBNB apartment remix. Pick up one of the popular chains to adorn your camera, phone case, face mask and more.


Sportswear, but make it avant-garde. This cute crop is made for yoga or pilates, yet comfy enough for all day lounging.

Concept Almina

Do you know someone who refuses to give up their sweatpants? Upgrade their pant game with an equally comfortable, but slightly dressier, knit pair.

Osei in Rose

Elevate someone’s white button game with a fresh take on the everlasting classic. Wear yours with leggings or worn jeans.

Little Kouraj

Stay away from the boring canvas tote. This fringed design fits all the essentials, but has a lot more personality than your typical handbag.

Roman Swimming

This playful swimsuit is an instant conversation starter. Your jet-set friend will appreciate it for their next tropical vacation.

Cut + Clarity

Never underestimate the power of minimalist accessories. This delicate gold bracelet is a timeless addition to any jewelry box.


The perfect ballerina for your complexion exist- just kidding, that is absolutely the case. You can snag a shade for every shade in these chic shoes.

Indy Sunglasses

Zebra print fuzzy sunglasses just might be the accessory you didn’t know you needed. These hues are heavy with 2000s nostalgia, making them a staple in your winter wardrobe.


Beige boots are a must-have in cold weather, so why not buy some with a cool layered design? The heel is also at the perfect height.