Fashion brands

34 Latinx-Owned Fashion Brands You Should Know About

Although the vast majority of Latinxes pride themselves on always looking their best, even going to the corner store (because, as our mothers have anchored it in our brains, you never know what’s this will happen where “whogoing to be there), Latinx communities are not a monolithic culture. Across the diaspora there is a plethora of cultures which, yes, often overlap.

Our rich heritage allows us to flourish in the creative fields. From a handful of brands that dominate the beauty industry and boy bands that are on every Gen Z playlist, Latinx are heading towards the mainstream, so you better get used to it.

One way we like to incorporate the best Latinx brands is in what we wear. Whether it’s innovative knits, AOC approved sports masks, or sustainably crafted handbags, we’ve rounded up a wide range of Latinx fashion brands for you to check out.


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A Vogue teens Alum from Generation Next, Krystal Paniagua is a Puerto Rican designer whose pieces are full of meaning. Each of Paniagua’s knitted garments are intended to accentuate the wearer’s body and are designed with longevity in mind.

Martin Across creations are handcrafted in Ecuador and showcase the landscapes and the joys of travel, which we all crave lately.

Based between Puerto Rico and New York, Santos by Mónica produces fun and electric bags made from vegetable leather made from cactus fibers grown in Mexico. Mónica Santos Gil’s brand is focused on slow fashion and returning the resources that were used to make the products back to nature.

Known for their bold prints and vibrant colors, this Brazilian brand is a celebrity that has been producing bright, avant-garde pieces since 1997 and they are also very environmentally conscious. Farm Rio has partnered with One Tree Planted, an organization that helps global reforestation, to donate a tree to plant in the Amazon rainforest every time you make a purchase.

Luiny’s aesthetic is a #but. This Puerto Rican jewelry designer crafts her pieces by hand in Brooklyn, NY. Her timeless yet daringly minimalist designs that reflect her love for her travels and her organic lifestyle.

Ethically made in Ecuador, Hera is a conscious fashion brand that prioritizes natural fibers, dyes and vintage textiles. With Isabel Prez at the helm, Hera focuses on unique and cool pieces that draw inspiration from music, culture and art.

Made from recycled metals, Hernán Herdez is a seasonless jewelry line from Puerto Rican designer and artistic director Melissa Hernández. Formerly known as Coyote Negro, you’ve probably saved tons of her IG images in your inspiration boards.

Founded by Kristen Gonzales and Sam Romero in 2016, Selva Negra is a ready-to-wear brand designed in a sustainable manner and with accessibility in mind. Most of the pieces cost under $ 200 and are ethically produced in downtown Los Angeles using fabrics sourced from Los Angeles, California, Japan, and Turkey.

Annais Yucra is an emerging designer from Peru who studied fashion design at Central Saint Martins in London. Since graduating with honors, Annais Yucra has been designing pieces that rewrite our approach to fashion.

Centered on the Latinx identity, Hija de tu Madre was founded in 2016 by Patty Delgado. In their shop you can find pieces with phrases like “Make Jefa Moves”, “Ya Guey”, “Yo quiero dinero” and of course, the iconic “Latina” hoops.

Simonnet is not just an independent store where you can buy designer pieces from Ottolinger, Saks Potts and Tigra Tigra; it is also a ready-to-wear brand signed Simonett Pereira.

Cuyana, these are high quality timeless pieces. Founded by Karla Gallardo and Shilpa Shah in 2011, Cuyana’s philosophy is really less is more, especially when it comes to building your capsule wardrobe.

Lagotta is a sustainable swimwear brand that has expanded into beauty, wellness, CBD, and resort wear, but still makes minimizing waste and prioritizing small manufacturing its primary focus. Goals.

Yo Soy Afro Latina was created by Bianca Kathryn to empower black women within the Latinx community and remind people of the rich cultures of Latinidad.

Victor Barragán founded his eponymous label, Barragán, in 2016. Thanks to his unique and eye-catching designs, in 2019 Barragán was recognized by Anna Wintour and the CFDA. Since then, a larger platform has allowed Victor to become a leading voice in Mexican fashion.

Based in Mexico City, Tuza is a jewelry brand of Suzza Atala that fuses her love for sculpture and design.

Mexican-born artist Ilse Valfré launched Valfré in 2013 and since then his unique and vibrant creations have never stopped stopping.

Based in Brooklyn but born and raised in Mexico City, Sabrina Olivera is a fashion designer who reinvents potential clothes, fabrics and textures from a storytelling perspective. For example, his latest company is called “Soldaderas”. In it, she explores the way women fighters of the Mexican revolution dress and behave.

Mozhdeh Matin is the Peruvian designer behind Mozh Mozh, a slow fashionable women’s clothing brand that showcases and emphasizes Peruvian textiles and techniques such as alpaca, cotton, wool and rubber. natural.

Since Kare Perez’s brand, Second Wind, launched amid the pandemic in 2020, it has received press recognition and support from AOC – all thanks to its fashionable and comfortable face masks.

Johanna Ortiz founded her eponymous brand in 2003 in Cali, Colombia and it’s all about drawing and celebrating the complexities of femininity.

Founded in 2019 by Colombian designer Monika Silva, Gauge81 is all about reinventing basics with imaginative designs.

Rooted in the ideals of fair labor, environmentally responsible manufacturing and social responsibility, Ética denim was founded by Agustín Ramírez in 2018 in Puebla, Mexico.

Taking tote bags to a new level, Mayorga is a Tijuana, Mexico-based accessories brand that has taken TikTok by storm.

Handcrafted in São Paulo since 2006, Alexandre Pavao’s creations are a maximalist’s dream. If you like to have fun with your outfits, these bags have your name all over the place.

JZD’s Pink Latina Power Tee is the brand’s flagship piece. However, JZD is more than that. It is a lifestyle brand that builds community and celebrates the culture on a daily basis, since 2016.

Born by Agustina Dubié in 2012, Dubié’s stylish shoes are made in Argentina and heavily influenced by the 90s. They are stylish but perfect for everyday wear.

What started out as an Instagram account quickly grew into an organized e-commerce site for Latinx brands. Shop Latinx was started by Guatemalan / Nicaraguan Brittany Chavez in 2016 and it’s your one-stop-shop for discovering and supporting emerging Latinx talent. But that’s not all, Shop Latinx also showcased its first merchandise collection, which features a range of products such as t-shirts, tote bags and more that celebrate the Latinx community.

Puerto Rican twin sisters Corianna and Brianna Dotson aren’t just DJs, they’re entrepreneurs too. They founded their eyewear brand, Coco and Breezy Eyewear, in 2009 and have almost instantly become popular among stylish celebrities.

Designed by Dominican Carolyn Compress and made in the Dominican Republic, Olette is an ode to stylish comfort, durability and her Caribbean roots.

Jomary Segarra started knitting with her grandmother at the age of seven, but it wasn’t until 2016 that she founded Yo +, an ethical brand that fuses knitwear and technology to create clothes without gender.

Made from recycled plastic, El Cholo’s Kid is an accessories brand that gives us a glimpse into Mexican artisan culture through an updated and stylish lens. It was founded in 2008 by Daisy Romero.

Ojo Sagrado is a slow fashion brand, known for its recycled denim, which has Mexican design and heritage as its top priorities. Founded by Jessica Gutierrez and Daniela Ruiz, both from Puebla, Ojo Sagrado prides itself on being 100% Mexican, from materials to production. The brand also operates on a zero stock basis, with make-to-order requests and worldwide shipping.

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