Celebrity-favorite designer Anamika Khanna believes the coronavirus pandemic has caused everyone in the fashion industry to rethink their relationship with their work.
The Mumbai-based fashion designer, known for dressing movie stars like Kareena Kapoor Khan, Katrina Kaif and Sonam Kapoor Ahuja, said the year 2020 has restored his faith in the concept of evolution over time.
“The pandemic has had a huge impact on everyone in the industry. It has brought about changes not only in the way we design, but also in the way we approach things emotionally,” Khanna told PTI in an interview.
The designer said people in the industry approach things differently, as social distancing has driven them to work in silos.
“On top of that, everyone is wondering what is important and what matters. We check how we work and how our work affects the environment,” she added.
Khanna, who opened the “phygital” edition of FDCI X Lakme Fashion Week earlier this week with her latest collection “Timeless The World”, said the line is her interpretation of “quickly changing feelings and emotions.” that we go through every day.
The designer said with working from home becoming the new normal and fewer social gatherings, people have adapted to new ways of dressing.
She thinks it was difficult to conceive in the midst of the pandemic, but she has taken most of her time and made some exciting changes to her profession.
“You have to adapt and innovate as you go. It has been a challenge but also exciting to come up with something innovative. “
“Timeless The World” includes styles ranging from casual comfort clothing to luxurious fashion.
Khanna said the collection is a tribute to Indian heritage.
Presented as the fusion of art and textiles, the range has seen the couturier incorporate floral and abstract creations by artists – Deepak Kumar Saw, Smriti Lekha Gogoi and Amlan Dutta – in his designs.
“It’s an amalgamation of art and textiles with these artists who present their creations on our clothes. We have used different mediums to bring these two worlds together,” she said.
Silhouettes for women included one-shoulder tunics, short blouses, asymmetric skirts, minis, long coats, double-breasted jackets, flowing pants, asymmetrical tunics and traditional lehengas.
Embroidery was used extensively on men’s dresses and Sherwanis, paired with short pants or flowing pajamas.
The colors that inspired the designer were a mix of hues including black, white, yellow, green and coral.
Khanna said that for a “quick pickup” like this, she trusted her instincts completely. She believes the lack of time has led her to create some of her best works.
“It was a quick collection. There wasn’t a lot of time but sometimes we produce our best results when we’re on a time bomb. I thought about the idea before the lockdown and continued to evolve over time before you start running it after locking. “
The event is the first of its kind with LFW and the Fashion Design Council of India (FDCI) coming together for a joint fashion week.
The designer said opening the week was like kicking off a wave of change.
“The opening of FDCI X Lakme Fashion Week was not only an honor, it was also a very exciting time. It was like the start of a big change. It was very unnerving.”
The edition, a mix of virtual and on-the-ground events, ends on Sunday.
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