TORONTO, September 23, 2021 (GLOBE NEWSWIRE) – Today,CAFA (the Canadian Arts and Fashion Awards), the renowned national platform that celebrates and supports the Canadian fashion industry, and TSC, the beloved Canadian shopping and storytelling destination, proudly launch a new initiative to bring together and spotlight an inspiring and diverse group of Canadian fashion brands including Toronto Seoul, Biko, Brass & Unity, Judith & Charles, Kaela Kay and more.
Continuing TSC’s commitment to supporting local businesses, communities and emerging entrepreneurs, TSC introduced a “CAFA Shop»On their e-commerce platform offering a selection of major Canadian brands. Launched with 12 brands, with plans to add more throughout the fall, viewers and shoppers will also have the opportunity to discover the inspiring stories behind the brands during episodes of the popular TV show. Style Matters hosted by Jeanne Beker Airs Thursdays at 8 p.m. ET.
Mandated to increase appreciation for Canadian talent both at home and abroad, CAFA’s goal as a national platform is to nurture the next generation of Canadian talent through annual awards and economic development initiatives throughout the year. The unique partnership with TSC – watched at home by 800,000 viewers every week and visited by 3.5 million online every month – offers a significant opportunity for outreach and commerce through engaging content and storytelling.
“This impactful partnership brings a wonderful marriage of shopping and storytelling. We have such an abundance of talent in this country and I am delighted that even more people are discovering and buying the amazing and unique designs offered by our brands, but also listening to the inspiring stories of the designers behind these brands, ”said the President. of CAFA. , Vicky Milner.
“Consumers today buy with purpose and intention, aware of what they are buying and from whom they are buying. TSC is committed to supporting local businesses, communities and emerging entrepreneurs, which has made association with CAFA the right and natural choice. When customers visit the CAFA store, they are supporting unique and inspiring Canadian brands, ”said TSC President Nyla Ahmad.
Brands featured at the launch will include Judith & Charles, Biko, Poppy Finch, Cat Janiga, Brass & Unity, Kim Smiley, ai Toronto Seoul, L’Intervalle, Kaela Kay, Sully & Son, Hilary Macmillan and LAMARQUE.
For more information on CAFA or for requests, please contact the ZOÏ agency:
Brittany Elliott | firstname.lastname@example.org
CAFA was created to support and celebrate the Canadian fashion industry. Through the recognition and promotion of outstanding achievement and emerging talent in Canadian fashion, CAFA is dedicated to generating greater appreciation and market for our artists in Canada and abroad and supporting the economic development of the Canadian fashion industry. CAFA is committed to developing and further cultivating our local talent by creating mentoring and funding opportunities, as well as by establishing collaborative partnerships that strive to unite the fashion community and the various fashion initiatives. existing across the country. Additional information can be found at www.cafawards.ca.
TSC is a leading Canadian interactive multi-channel retailer, offering a wide assortment of exclusive and branded products to its customers. As one of Canada’s most innovative and diverse retailers, TSC integrates entertainment, inspiration, personalities and industry leaders to deliver a unique shopping experience where customers find exceptional selections in fields of health and beauty, jewelry, home / lifestyle, fashion / accessories and electronics. TSC is part of Rogers Sports & Media, a subsidiary of Rogers Communications Inc. (TSX: RCI and NYSE: RCI), which is a diversified Canadian communications and media company. Find out more information – and happy shopping – on TSC.ca.
Gillian Irving, TSC, Gillian.Irving@rci.rogers.com; 416.558.4286