Fashion brands

Fashion brands take a democratizing approach to technology

There’s a hot new acronym circulating this week, and it’s not NYFW. It’s NFT. Non-fungible tokens, more often referred to as NFT, took center stage at Rebecca Minkoff’s NYFW showcase on Friday. They came in the form of a 15-piece NFT drop featuring clothing and accessories from the designer’s latest fashion collection. Ten of the […]

Fashion brands

Can fashion brands find their groove in the street dance scene in China?

Key points to remember: China street dance is the Chinese reality show with the highest commercial value in 2021 to date, attracting nearly 30 brand sponsors in the fashion, beauty and consumer goods industries. While luxury brands still haven’t officially sponsored Chinese reality shows, global names like Calvin Klein and Burberry have found ways to […]