Pride month is here and like years past, brands are showing their support and alliance with the LGBTQ+ community. But that go beyond stylized rainbow collections and step up to fully support the community? We bring together fashion brands that give back to important causes in meaningful ways.
Some make significant donations to LGBTQ+ organizations, like COS and Levi’s. Others bring the community together, like Coach, which launched Pride not only by publishing a Pride-themed collection (the proceeds of which support the Hetrick-Martin Institute, The Point Foundation, and the CenterLink community through The Coach Foundation), but also threw a bash at iconic West Village institution, The Monster, to celebrate the power of covenant in a place where everyone can be authentic.
So whether you’re looking for a look to wear to your local Pride Parade or hitting the beaches of Fire Island, why not shop with a purpose? Below, United States brought together the brands doing the work to support LGBTQ+ communities. Be sure to check back, as we’ll be updating throughout the month with brands launching Pride initiatives.
The luxury clothing brand has partnered with Motorola Razr to launch a limited-edition accessory collaboration with 100% of proceeds going to benefit New York Gay and Lesbian Anti-Violence Project. Proceeds will be used to support AVP’s mission to empower lesbian, gay, bisexual, transgender, queer and HIV-affected communities and their allies to end all forms of violence.
BOSS has launched a limited-edition collection that pays tribute to exceptional musician, groundbreaking performer and inspirational icon Freddie Mercury. The capsule contains essentials printed with black and white photos of some of his renowned performances. Each comes with their autograph or a specially created BOSS logo and autograph design. The brand will donate part of the profits to a charity chosen by the estate.
MCM has teamed up with the #FashionTok sensation and friend of the brand Everett Williams to curate an assortment of MCM must-haves from the new line of accessories for Pride Month. A portion of the proceeds will be donated to support LA Pride / Christopher Street West (CSW), an organization that has been an active voice for the LGBTQ+ community for over 50 years, promoting diversity and promoting equity and inclusion. To celebrate the collaboration, MCM and Everett threw a party in LA with fellow MCM friends Bloom Twins, Bec Adams, Cameron Silver, Cylus Sandoval, Jordun Love, Model Roz, Zahara Davis, Ziggy Mack Johnson, and more. ‘others.
ALTU is from womenswear designer Joseph Altuzarra, which launched in December. The “gendered” label aims to “encompass the plurality of an individual’s presented identity and encourages positivity across the spectrum of gender presentations and expressions”. ALTU will donate 10% of the sale proceeds to GLSEN.
In honor of Pride Month, Roxanne Assoulin joins forces with The Ali Forney Centerthe nation’s largest nonprofit, providing housing and healthcare services to homeless LGBTQ+ youth in New York City. Until June 22, the brand will donate 100% of proceeds from the Somewhere Over The…Bracelet to AFC’s Welcome Home campaign.
The Coach Foundation continues to donate throughout the year to the Hetrick Martin Institute and the Point foundation, two organizations dedicated to supporting LGBTQ+ youth. The brand’s partnership with the CenterLink community of LGBTQ centers helped launch a digital aid tool for queer teens to explore and affirm their identity called IMI. Additionally, this year Coach hosted a launch party at The Monster hosted by Coach friends Saucy Santana, Benny Drama and other stars featured in its “Go All Out For Pride” fundraising campaign.
To celebrate Global Pride 2022, COS presents Love for all. This limited-edition collection features three unique designs made in collaboration with creators from the LGBTQIA+ community: performance poet, trans-visibility activist and model. Kai-Isaiah Jamal, Artist and Creative Director Zipeng Zhu, and SOKO award-winning musician and actor. $47 each love for all the garment sold will be donated to The Trevor Project, with a minimum pledge of $50,000.
To launch Pride, the cult brand of signature silk ensembles, Montserrat co-hosted an intimate dinner at Katsuya at Hudson Yards with non-binary Queeranian tastemaker Cyrus Veyssi. Instead of guests taking home a bag of goodies at the end of the night, Montserrat gave each guest the gift of giving back. The brand has pledged to donate $250 per guest to an LGBTQ+ charity of their choice.
In addition to the sportswear brand’s ongoing donations throughout the year to Allied athlete and United KingdomAdidas has collaborated with the Australian artist Kris Andrew Small on a colorful collection of shoes and accessories for her Pride collection this year.
Luxury retailer, The Webster has launched an exclusive partnership with relaunched French heritage brand Courrèges. The capsule draws from the brand’s archives and reuses the garment through a prism of monochrome colors representative of the LGBTQIA+ flag. The capsule also includes two unisex t-shirts to which The Webster will donate 100% of the profits. NO DRAMAa social platform that champions creativity and acceptance in queer culture while creating a safe space for self-expression.
AMI has teamed up with Tom Daley for an exclusive collaboration in honor of Pride Month. The gold medalist British Olympic diver knitted two models of sweaters for the capsule. The first, the Ami de Coeur Rainbow sweater, features a hand-embroidered Ami de Coeur logo in a blend of alpaca and merino wool. The second knit is a cropped cable sweater, based on a piece from the AMI show, with a cropped body and elongated arms. Each design will be available at different events.
The Rainbow Jumper will be sold to the highest bidder at an online auction on drouot.com until June 14. The Cropped Cable Jumper will be sold via an NFT sale with 500 NFT packages. Twelve of them will randomly include exclusive prizes: one of which is the Cropped Cable Jumper, another has an invitation to the AMI Spring/Summer 23 fashion show, and 10 of them include a Tom Daley knitting kit. 100% of the proceeds from both sales will go to UK charity Kaleidoscope Trust.
The denim brand was one of the first to donate profits to the world’s first AIDS clinic. This year, Levi’s continues its alliance with its annual donation of $100,000 from the Pride collection to OutRight Action Internationalwhich strives to advance the human rights of LGBTQ+ people.
For the month of June, Banana Republic is donating $25,000 to the Cool Genre Project, a youth-led organization aiming to replace misinformed opinions with positive experiences by showcasing thriving transgender and non-binary youth. Additionally, the brand commissioned four LGBTQIA+ artists, Serge Gay Jr., Andy Bellomo, Parisa Parnian, and Marcos Chin, to create one-of-a-kind pieces incorporating vintage Banana Republic apparel. Banana Republic will showcase unique artwork across the country in the windows of their Grant Avenue location in San Francisco, Rockefeller Center in New York, Aventura in Miami, Michigan Avenue in Chicago, and Century City in Los Angeles stores.
Dr. Martens Pride launched a pair of gender-neutral shoes with the Pride flag design and matching socks. The brand also pledged $200,000 to The Trevor Project as part of a one-year annual partnership.
Wild x Fenty
The Savage X Fenty Pride collection (like its core collections) celebrates fearlessness, confidence and inclusiveness. The brand continues to disrupt and redefine the lingerie market by offering a wide assortment of fashion-forward lingerie, underwear and sleepwear at prices everyone can afford.body. Additionally, the brand donated $250,000 to five charities, including the Audre Lorde Project, the Caribbean Equality Project, INC., GLAAD, TransLatin @ Coalition, and Trans Wellness Center.
Ralph Lauren is donating 25% of proceeds from the Pride Collection to the Stonewall Community Foundation, a charity that supports the LGBTQ+ community, including communities of color and transgender, gender non-conforming and non-binary people. This year, the Pride campaign also includes a series of interviews with LGBTQ+ leaders.
In addition to creating a rainbow-filled Pride collection, J.Crew make a donation to PFLAG, the first and largest organization for LGBTQ+ people, their parents, families and allies.
Saks Fifth Avenue
On June 9, Saks hosted a Pride Variety Show night with special performances by fire island actor Joel Kim Booster and RuPaul’s Drag Race stars Scarlet Envy and Jan Sport at the Chalet at L’Avenue in Saks. The evening celebrated the partnership between Saks and the Stonewall Inn Gives Back initiative. The event follows the launch of the Saks Pride Month campaign, titled “Show Your Pride”, which celebrates the LGBTQ+ community, spotlighting notables and their stories. Saks’ partnership with SIGBI continues for the fourth consecutive year, with a cumulative donation of $245,000.
More than 50 creatives from Converse’s LGBTQIA+ community from around the world, from Detroit to Seoul, brought their creativity and Found Family stories to Converse’s Pride campaign. Together, their stories – told through photographs, written letters and works of art – have been curated into a digital gallery, which is now on display at Converse.Gallery/found-family/.