Fashion brands

London Craft Week: fashion brands to discover

Check out these fashion brands at London Craft Week

During London Craft Week, fashion brands such as Smythson, Bally and Serapian host events across the capital

Immerse yourself in thoughtful craftsmanship with fashion brands celebrating London Craft Week (October 4 – 10, 2021) across the capital. Whether it’s visiting an exhibition, exploring artisanal methods or discovering innovative new materials, you are sure to feel energized by fashion.


Smythson marks London Craft Week by celebrating her collaboration with paper artist Gill Wilson and in partnership with Guilded by Charlotte Bowater. The ‘Woven Narratives’ exhibit, held at Smythson’s Sloane Street store until October 24, 2021, features new works of art that celebrate the craft of papermaking. Wilson rethinks Smythson’s traditional Blue Nile paper with bespoke pieces that form a complex narrative of the brand’s heritage.

Bolt threads

Photography: Coppi Barbieri

Fashion brands have been won over by Bolt Thread’s Mylo material, which offers a sustainable and animal-free alternative to traditional fabrics. Designers like Adidas, Lululemon and Stella McCartney started London Craft Week. Creations including yoga accessories and a bustier top will be on display at the “Meet Mylo” exhibit at Mills Fabrica in King’s Cross.


Milanese leather goods brand Serapian will celebrate its intricate craftsmanship at events around the city during London Craft Week. In the Brompton Road store in London, the collaboration between Serapian and Azucena will be marked by an exploration of the sustainable design of the “Catilina” chair. See one of Serapian’s artisans at work in a pop-up in Harrods, where a demonstration of the fashion brand’s signature Mosaico loom will be held. Meanwhile, at Purdey & Son’s Audley House, dive into the brand’s history and learn more about its bespoke service.


Bally Haus London, the fashion brand’s flagship store in Regent Street, celebrates the art of sculpture with an exhibition by artist and designer Zuza Mengham. Mengham and Bally’s shared love for design is explored in the first Bally Art Haus series, with works that draw evocative landscapes in granulated marble. The exhibition will be at Bally Haus in London throughout Craft Week.


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