Argentinian designer to lead brand’s next stage of growth
MIAMI, FL/ACCESSWIRE/June 9, 2022/ Gaucho Group Holdings, Inc. (NASDAQ: WINE), a company that includes a growing collection of experiential luxury assets such as fine wines, real estate, hospitality and fashion, welcomes new creative director Lautaro Garcia de la Peña to lead the line of leather goods, fashion and home decor company for its Gaucho – Buenos Aires brand. De la Peña will lead Gaucho’s creative team of talented young Argentinian designers, which includes Carmen Vils and Guido Spangenberg.
“I believe good design is the art of mixing small things to create a nuanced whole,” says the 30-year-old Buenos Aires-born multi-hyphenate, who earned a degree in architecture and has also studied visual arts at Bellas. Art School of the Arts. He counts music producer, model and jewelry designer among his many talents. De la Peña divides his time between Barcelona, Miami and New York.
“We are very pleased to promote Lautaro from Design Director to Creative Director of the Gaucho team. His creative spirit and vision are genuine parts of the ‘Gaucho DNA’, and we look forward to his vision be exemplified in our store in Miami for the Fall/Winter 2022 season.” said Scott Mathis, Founder and Chairman of Gaucho Group Holdings, Inc. “Lautaro has a strong, directional perspective on how we can position our brand for growth, and he’s backed by a great team who each brings a point of distinct view and an enormous amount of vision and talent.As we approach the flagship opening of the Gaucho – Buenos Aires store in the Miami Design District this summer, we are excited to take this step towards our next stage of growth. “
About Gaucho – Buenos Aires
Gaucho – Buenos Aires is a fashion brand inspired by a modern interpretation of the inimitable spirit of the gaucho – the legendary Argentine wanderer and adventurer who embraced life with boldness and confidence. Gaucho – Buenos Aires leather goods, accessories, ready-to-wear and home decor are made for dynamic global citizens, those who live authentically and freely and explore the modern world with passion and curiosity. Our styles are made to last, with timeless essentials and an unparalleled dedication to quality. Each handcrafted piece combines Argentina’s heritage – with its handcrafted skills passed down from generation to generation and the finest local materials – with a modern, cosmopolitan style designed to fit its life. The result is unique, unforgettable and authentically individual pieces – the best designer brand in Buenos Aires. Gaucho – Buenos Aires is part of Gaucho Group Holdings, Inc. (gauchoholdings.com), which creates luxury experiences, properties and products that celebrate Argentina’s vibrant and distinctive lifestyle.
To learn more, visit www.gaucho.com.
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THE SOURCE: Gaucho Group Holdings, Inc.
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