GRENOBLE, France, December 1, 2016 / PRNewswire / –
Spartu, a first European fashion actor since 2006, continues its internationalization development by launching a Chinese version of its website (http://www.spartoo.cn)
Spartoo.cn: More than 700 European and International Brands Available
Having been present all along Europe For more than 7 years, Spartoo has given new impetus to its international development beyond the European continent, by launching in 2016 a Chinese version of its website.
In the Chinese version, Internet users will find what made Spartoo so successful in Europe: a wide choice of brands – more than 700 – a dedicated customer service, and fast and free delivery.
TO http://www.spartoo.cn, French fashion houses are in the spotlight: Spartoo offers iconic brands such as Bensimon, Lacoste, Kickers and Petit Bateau, as well as new and growing brands.
Many European and Western brands complete the range offered by the group, in addition to the exclusive Spartoo brands (Betty London, Moony Mood and Fericelli).
“We offer Chinese consumers a wide selection of products from the best European and international brands, has explained Boris Saragaglia, CEO of Spartoo. All styles are represented and available at all prices, in order to meet the expectations of each profile,” concluded Boris Saragaglia.
A well thought out and well prepared entry into the market
The presence of Spartoo in China is the result of a thoughtful strategy led by the management team. A complete process has been put in place to successfully enter the market: translation of the website into Mandarin, creation of a dedicated customer service with the recruitment of people mastering the Chinese language and culture, adaptation of payment methods and implementation of specific logistics.
“The Chinese population is predominantly young, more and more connected every day, and open to new modes of consumption. Extend our international coverage to the Chinese territory is one of our current objectives,” noted Boris Saragaglia, CEO of Spartoo.
Spartoo on social networks:
– Created in 2006, Spartoo.com is a major player in European fashion.
– Gross sales 2015: 140 million euros
– 3.5 million pairs of shoes sold in 2015.