Muslim Fashion Website Founder Named ‘One To Watch’ In 2017 As She Taps Growing Market
The co-founder of a fashion site for young Muslims is on a list of ten London entrepreneurs under 30 to watch in 2017.
Nafisa Bakkar started the Amaliah website with her sister Selina to address the difficulty that Muslim women may encounter when searching for modest but fashionable clothing.
The site selects items from retailer collections that fully cover legs and arms and says, “We’re not here to tell you what’s and isn’t modest, we’re just here to make the trip a little easier. “.
Keep an eye out: Amaliah founder Nafisa Bakkar is on London’s list of top entrepreneurs under 30
Nafisa is now on the list of top entrepreneurs by experts at the Royal Bank of Scotland, the Capital Enterprise mentoring group and the Google Cloud Platform.
Since its launch in September 2015, the brand has evolved into a forum for Muslim women in the UK as well, with a platform for bloggers.
Sir Martin Sorrell, managing director of advertising giant WPP, described “Generation M” – young Muslim consumers – as “one of the most important economic forces of the 21st century”.
Amaliah, who raised £ 1,800 through crowdfunding site Seedrs for 20% stake in July and is based in Shoreditch, east London, is targeting a growing market.
The number of Muslims is expected to drop from 1.6 billion in 2010 to 2.8 billion in 2050. A third of Muslims are now under 15 years old.